Brand

Track L.Every lap ends on a line.

Three lanes of a running track come down the straight, bend through the corner together and cross the finish. Seen from above, that corner is an L. The lime line is the mark: the moment a lap is timed.

It is built like the apps. One bend centre for every lane, one lane gap everywhere, a forward diagonal on the tops for speed, and a single accent that only ever marks the reading.

Construction

One centre, one gap,one accent.

Bend centreCut 1 : 2Finishr 40 · 25 · 10
Lanes
Three, 10 wide with a 5 gap, on one bend centre
Cut
A forward 1 : 2 diagonal across the tops, so the mark leans into the run
Finish
6 wide, one lane gap after the lanes end, spanning all three
Wordmark
Space Grotesk SemiBold, outlined, tracking −18; the mark centres on its x-height

Lockups

One mark, four ways

Horizontal · primary
Stacked Lapmark logo
Stacked
On Paper
Lapmark app icon
Icon
One colour
Symbol down to 16 px

Use

Give it room.Keep it intact.

Clear space

Keep the height of the finish line clear on every side. Nothing enters that zone, not even the edge of the screen.

Minimum size

Logo 96 px wide. Symbol 16 px tall. Below that, use the app icon.

Colour

The finish line is Signal lime on dark and Signal Ink on light. Where neither can print, use the one-colour version, never a different accent.

Don't

Don't change the number of lanes, round the cut, move the finish line, retype the wordmark, add effects or rotate it.

Colour

Four values, one accent

#C6FF3D

Signal

The finish line on dark. Live readings and the one action per screen.

#3F6B00

Signal Ink

The finish line on light grounds, where lime would disappear.

#0E0F11

Graphite

The ground. Dark comes first.

#F2F3F5

Chalk

Lanes and wordmark on dark.

#F4F3EF

Paper

Light ground. Lanes and wordmark turn Graphite.

Downloads

Artwork